The necessary steps are: get an official business name, a tax ID, a business bank account and if you Please don't be discouraged so easy if you discover that insurance services you intend to sell won't give the level of profit margin you wanted. One of the reason is that at first, you are not able to compete with other big insurance firms who are selling the same kind of insurance products for years, maybe they are purchasing to wholesalers in huge volumes, while you only can buy light bulk volume.
Today there are keywords tools which will help insurance firms to find what kind of searches people in their market/niche are doing in search engines, this will help them to know what related (or surprisingly unrelated) products/services/interest the market they want. 3) Don't try to research an insurance service if you don't have a wholesaler Just imagine that after you do extensive research on a specific car insurance service, evaluating your niche, compiling keywords and key-phrases for doing SEO (Search Engine Optimization), surveys, etc. only to find that NO real short term policy plans are available to be compiled by online retailers.