More and more consumers are logging onto the Internet to make their purchases. This is where the advantages are coming into place for wholesale clothing lots and new online Internet retailers. Selling wholesale clothing lots on the Internet is one of the businesses that does not require a lot of start-up capital to get going. Everything is done from the comfort of your home and via making phone calls with wholesale supplier distributors. This is because let’s face it, everyone is in the business to make a profit, and selling wholesale clothing lots on the Internet is one of those profit-rich business sectors.
Wholesale clothing lot suppliers will take charge of your business for you. Also, they will drop ship the clothing to the consumers as the purchases are made. Being an online retailer just does not mean that you get to kick back and watch the profits roll on. With enough traffic generation, the wholesale supplier will be able to move their wholesale lots, and the retailer will be able to profit from dropshipping and the overall teamwork that the supplier and the retailer have received from partnering together to move the clothing lots.
Loyal retail customers have for long now given Bricks and Mortar (BM) retailers an advantage over their competitors. The advent of the internet and the subsequent development of the online shopping channel have changed the shopping behavior of retail customers. BM retailers have invested millions of dollars in customer loyalty programs, the convenience, speed, an assortment of products customers enjoy online lured many loyal customers away. This is apparent with the closure of thousands of retail stores, and the vanishing of well-known retail brands over the last couple of years. The big challenge for BM retailers is to the get customers back to their stores. After that, the retailers should have a strategy in place to keep them coming back. In other words, making their customers loyal again.
What are loyal retail customers?
Customer loyalty is according to PR Loyalty Marketing both an attitudinal and behavioral tendency to favor one brand over all others. This may be due to satisfaction with the product or service, its convenience or performance, or just familiarity and comfort with the brand. Loyalty is formed in four stages – cognitive, affective, conative, and action.
Cognitive loyalty – in the first loyalty stage, consumers develop value expectations and preference for one brand relative to other available alternatives.
Affective loyalty – here the consumers begins to develop a liking or attitude towards the brand based on an increasingly satisfying experience with the brand.
Connotative loyalty – the third stage, which is confined to consumer’s behavioral intention. The consumer has deeply held commitment to buy the brand.
Action loyalty – is where the desire and intention in the previous loyalty state have translated into realistic loyalty actions or behavior.
It takes time, money and commitment from retailers to get loyal retail customers. This process mostly took place at the BM retailer’s store in the local shopping. Retail customers in the digital age can shop anywhere, at any time, at the best price. BM retailers need to rethink their customer loyalty programs. They need to find out what “delights” their customers. How has the internet and the online retail channel affected their shopping behavior in the retail stores?